Alba J. Collart

Alba J. Collart

Associate Extension Professor

Address: Box 5187, Mississippi State, MS 39762
Office: 320-A Lloyd-Ricks-Watson Bldg.


Dr. Alba Collart's research interests and Extension efforts focus primarily on food marketing and policy issues in the horticultural industry, consumer behavior, and experimental and behavioral economics. On the marketing side, her work has analyzed topics such as consumer response to ambiguous labeling claims, consumer response to point-of-purchase advertising for local brands, the influence of consumer health concerns on direct-from-producer purchases, and consumer food waste in the United States. On the policy side, she has worked on detangling the implications of the 2014 Farm Bill and the Food Safety Modernization Act for the U.S. specialty crop industry. Dr. Collart has served as faculty advisor for the university's NAMA marketing team and as Vice-President of Education for the Food Distribution Research Society. Most recently, she was the recipient of a 2019 Emerging Scholar Award granted by the Southern Agricultural Economics Association and the 2017 national Patrick J. Byrne Award for Emerging Leadership granted by the Food Distribution Research Society.


  • Collart, A. J., S. L. Meyers, J. K. Ward. 2019. Consumer perception of skinning injury in sweetpotatoes and implications for marketability: An experimental auction. HortTechnology 29(4):468-475. Download
  • Chavez, D., M. Palma, A. J. Collart. 2018. Using eye-tracking to model attribute non-attendance in choice experiments. Applied Economics Letters 25(19):1355-1359. Download
  • Collart, A. J. 2018. Friction lovers: The case for an efficiency tax, published by The Economist. American Journal of Agricultural Economics 100(2):644-645. Download
  • Collart, A. J., M. G. Interis. 2018. Consumer imperfect information in the market for expired and nearly expired foods and implications for reducing food waste. Sustainability 10(11), 3835. Download
  • Thapaliya, S., M. Interis, A.J. Collart, L.M. Walters, K. L. Morgan. 2017. Are consumer health concerns influencing direct-from-producer purchasing decisions? Journal of Agricultural and Applied Economics 49(2): 211-231. Download
  • Collart, A. J. 2016. The Food Safety Modernization Act and the marketing of fresh produce. Choices 31(1):1-7. Download
  • Petrolia, D.R., A. Collart, L. Yehouenou. 2016. Consumer preferences for Delacata catfish: A choice experiment with tasting. Journal of Food Distribution Research 47(3): 84-100. Download
  • Palma, M.A., A.J. Collart, C.J. Chammoun. 2015. Information asymmetry in consumer perceptions of quality-differentiated food products. The Journal of Consumer Affairs 49(3):596-612. Download
  • Ramirez, O., C. Carpio, A.J. Collart. 2015. Are the federal crop insurance subsidies equitably distributed? Evidence from a Monte Carlo simulation analysis. Journal of Agricultural and Resource Economics 40(3):457-475. Download
  • Collart, A.J., K. Coble. 2014. Highlights of the Agricultural Act of 2014 for specialty crops. Choices 29(2):1-4. Download
  • Ramirez, O., J. Mullen, A.J. Collart. 2014. Insights into the appropriate level of disaggregation for efficient time series model forecasting. Journal of Applied Statistics 41(10):2298-2311. Download
  • Collart, A.J., M.A. Palma, and C.E. Carpio. 2013. Consumer response to point of purchase advertising for local brands. Journal of Agricultural and Applied Economics 45(2):1-14. Download
  • Palma, M., C.R. Hall, A. Collart. 2011. Repeat buying behavior for ornamental plants: A consumer profile. Journal of Food Distribution Research 42(2):67-77. Download
  • Collart, A.J., M.A. Palma, C.R. Hall. 2010. Branding awareness and willingness-to-pay associated with the Texas SuperstarTM and Earth-KindTM brands in Texas. HortScience 45(8):1226-1231. Download