Alba J. Collart

Alba J. Collart

Associate Extension Professor

Address: P. O. Box 5187, Mississippi State, MS 39762
linkedin logo


Alba Collart is a food and agricultural economist with broad research and Extension teaching interests in applied microeconomics, consumer demand, experimental and behavioral economics, and food marketing and policy issues primarily linked to the horticultural industry. As the population grows, food systems will continue to face economic, social, and environmental challenges. In her work, Dr. Collart seeks to use economic thinking to help design sustainable food systems. On the marketing side, she has analyzed topics such as consumer food waste, consumer response to ambiguous labeling claims, consumer response to local brand advertising, the influence of consumer health concerns on direct-from-producer purchases, and the potential of blockchain-based traceability to transform fresh produce supply chains. On the policy side, she has worked on detangling the implications of the 2014 Farm Bill and the Food Safety Modernization Act for the U.S. specialty crop industry and on analyzing the state and malleability of public opinion on USDA expenditures. She has taught consumer demand analysis (graduate) and agricultural marketing (undergraduate) and has advised graduate and undergraduate research projects. She has also served as faculty advisor for the university's NAMA marketing team and as Vice-President of Education for the Food Distribution Research Society. Most recently, she was the recipient of a 2019 Emerging Scholar Award granted by the Southern Agricultural Economics Association and of the 2017 national Patrick J. Byrne Award for Emerging Leadership granted by the Food Distribution Research Society.


  • Ph.D., Texas A&M University
  • M.S., Texas A&M University
  • B.S., Zamorano University


  • Collart, A. J., E. Canales. 2021. How might broad adoption of blockchain-based traceability impact the U.S. fresh produce supply chain? Applied Economic Perspectives and Policy 2021:1-18.  Download
  • Collart, A. J., L. Thorne. 2020. Cottage food laws in Mississippi: Key guidelines and policy implications. Mississippi State University Extension Service Publication P3327. Download
  • Collart, A. J., L. Thorne. 2020. Ley de Alimentos Caseros de Mississippi: Lineamientos Clave e Implicaciones Politicas. Mississippi State University Extension Service Publication P3554. Download
  • Gregory, E., S. L. Meyers, C. Morris, J. Main, M. W. Shankle, D. Canales Medina, A. J. Collart. 2020. Greenhouse sweet potato slip production budget for Mississippi. Mississippi State University Extension Service Publication P3359. Download
  • Collart, A. J., S. L. Meyers, J. K. Ward. 2019. Consumer perception of skinning injury in sweetpotatoes and implications for marketability: An experimental auction. HortTechnology 29(4):468-475.  Download
  • Chavez, D., M. Palma, A. J. Collart. 2018. Using eye-tracking to model attribute non-attendance in choice experiments. Applied Economics Letters 25(19):1355-1359.  Download
  • Collart, A. J. 2018. Friction lovers: The case for an efficiency tax, published by The Economist. American Journal of Agricultural Economics 100(2):644-645.  Download
  • Collart, A. J., M. G. Interis. 2018. Consumer imperfect information in the market for expired and nearly expired foods and implications for reducing food waste. Sustainability 10(11), 3835.  Download
  • Thapaliya, S., M. Interis, A.J. Collart, L.M. Walters, K. L. Morgan. 2017. Are consumer health concerns influencing direct-from-producer purchasing decisions? Journal of Agricultural and Applied Economics 49(2): 211-231.  Download
  • Collart, A. J. 2016. The Food Safety Modernization Act and the marketing of fresh produce. Choices 31(1):1-7.  Download
  • Petrolia, D.R., A. Collart, L. Yehouenou. 2016. Consumer preferences for Delacata catfish: A choice experiment with tasting. Journal of Food Distribution Research 47(3): 84-100.  Download
  • Palma, M.A., A.J. Collart, C.J. Chammoun. 2015. Information asymmetry in consumer perceptions of quality-differentiated food products. The Journal of Consumer Affairs 49(3):596-612.  Download
  • Ramirez, O., C. Carpio, A.J. Collart. 2015. Are the federal crop insurance subsidies equitably distributed? Evidence from a Monte Carlo simulation analysis. Journal of Agricultural and Resource Economics 40(3):457-475.  Download
  • Collart, A.J., K. Coble. 2014. Highlights of the Agricultural Act of 2014 for specialty crops. Choices 29(2):1-4.  Download
  • Ramirez, O., J. Mullen, A.J. Collart. 2014. Insights into the appropriate level of disaggregation for efficient time series model forecasting. Journal of Applied Statistics 41(10):2298-2311.  Download
  • Collart, A.J., M.A. Palma, and C.E. Carpio. 2013. Consumer response to point of purchase advertising for local brands. Journal of Agricultural and Applied Economics 45(2):1-14.  Download
  • Palma, M., C.R. Hall, A. Collart. 2011. Repeat buying behavior for ornamental plants: A consumer profile. Journal of Food Distribution Research 42(2):67-77.  Download
  • Collart, A.J., M.A. Palma, C.R. Hall. 2010. Branding awareness and willingness-to-pay associated with the Texas SuperstarTM and Earth-KindTM brands in Texas. HortScience 45(8):1226-1231.  Download