Dr. Barnes' is an Extension economist. His work largely focuses on business development in communities using his three Extension programs, including:
1) Bricks-To-Clicks™; 2) Local Food System Economies; and 3) Local Flavor.
He is certified marketing guide and copywriter for StoryBrand, an online marketing framework used to help businesses clarify their marketing messages so customers will listen. He teaches online marketing using StoryBrand's framework to businesses throughout Mississippi communities.
His research focuses on branding, online and social media marketing, agribusiness management, local food system economics, and rural development issues.